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CO-LOCATED EVENTS

Speaker

Sven Schäfer-O'Reilly

Principal Engineer – Algorithm Development, The Goodyear Tire & Rubber Company

With ten years of experience in engineering, I am passionate about developing innovative and customer-centric solutions for the tire and automotive industry. As a principal engineer at Goodyear, I lead several projects in the algorithm development team and coordinate the go-to-market strategies and customer feedback processes. I am motivated by the mission of Goodyear to deliver safe, smart, and sustainable mobility solutions for the future.
In my current role, I have increased the maturity of the algorithms based on customer feedback and benchmarked and integrated new technologies into the algorithm development approach. I have also established a new invention mining process together with the patent department , resulting in multiple patent applications. I have leveraged my skills in SharePoint, PowerPoint, Kanban and Agile to manage projects and communicate effectively with internal and external stakeholders. Additionally, I have obtained the Agile Leader Certification from Six Sigma Global Institute, which has enhanced my ability to lead and empower my team in a fast-paced and dynamic environment.

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Sessions

Unlocking the potential of tire intelligence – Revolutionizing safety, performance, and autonomy in modern vehicles

Case Study

Tuesday, December 02

09:25 am - 09:50 am

Live in Berlin

Less Details

Tire intelligence is emerging as a game-changer in the automotive industry, reshaping how vehicles interact with their environment and enhancing both safety and performance. By integrating tire data into Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) platforms, manufacturers and engineers can achieve unprecedented levels of control and adaptability. This discussion will explore the critical role of tire intelligence in modern vehicle systems, the benefits it offers, and the challenges of implementation.

Join this session and learn more about:

  • Why tire data is vital for vehicle system controls, ADAS, and AV functions
  • How tire intelligence contributes to improved vehicle safety and optimized performance under various driving conditions
  • The technical and practical hurdles in implementing tire intelligence and strategies to overcome them
Presentation

How is tire intelligence revolutionizing vehicle safety, performance, and autonomous driving capabilities?

4 | AD in SDVs Café

Tuesday, December 02

11:10 am - 03:10 pm

Live in Berlin

Less Details

  • In what ways does real-time tire monitoring improve vehicle handling and accident prevention under dynamic driving conditions?
  • How can tire intelligence be integrated with existing vehicle sensors and control systems without adding significant complexity?
  • What are the main technical challenges (e.g., sensor durability, data processing, standardization) in implementing intelligent tire systems?
  • How can the automotive industry overcome resistance to adopting tire intelligence across different vehicle segments?
  • What role could tire intelligence play in the future of mobility, such as shared autonomous fleets or smart infrastructure communication?

Workshop

World Café Harvesting Session

Tuesday, December 02

03:40 pm - 04:15 pm

Live in Berlin

Less Details

After the afternoon break and five interactive discussion rounds, the moderators will present a short summary of each world café in front of the audience to showcase the key takeaways.

All results, pictures, and key takeaways of the World Cafés will be photographed after the event and made available to our event app “hubs101.”

Workshop

Company

The Goodyear Tire & Rubber Company

https://jobs.goodyear.com/
At Goodyear, our passion for innovation has driven us to be number one in tires, and that's been true from the racetrack to the moon. For generations, the dedication of our teams has consistently delivered groundbreaking firsts, shattered records, secured victories, achieved incredible feats and iconic blimp coverage, and even contributed to space exploration. It's the collective drive and ingenuity of the people at Goodyear that keeps us pushing boundaries and always looking ahead.
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Colocated with
SDV - Software Defined Vehicle 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 01 – 02, 2025
Location
Maritim proArte Hotel Berlin
Dorotheenstraße 65
Berlin
Phone
+49 (0)30 52 10 70 3 0
eMail
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