Tire intelligence is emerging as a game-changer in the automotive industry, reshaping how vehicles interact with their environment and enhancing both safety and performance. By integrating tire data into Advanced Driver Assistance Systems and Autonomous Vehicle platforms, manufacturers and engineers can achieve unprecedented levels of control and adaptability. This discussion will explore the critical role of tire intelligence in modern vehicle systems, the benefits it offers, and the challenges of implementation.

Join this session and learn more about:

• Why tire data is vital for vehicle system controls, ADAS, and AV functions
• How tire intelligence contributes to improved vehicle safety and optimized performance under various driving conditions
• The technical and practical hurdles in implementing tire intelligence and strategies to overcome them