In 2024, with Microsoft Azure Open AI, companies integrated the GPT technology into the car, making the AI voice assistant smarter and more natural to use.
Join this session learn about the insights and challenges of this integration and more:
- how companies are supporting they experience principles and user orientation with the new LLM integration
- how the experience is constantly improved via over-the-air updates and evaluated by the users
- how this integration bridges the USP still reflects the paradigm shift of the market towards embracing generative AI
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